EXCLUSIVE: Modest Madonna

June 17, 2004 -- She was in the pages of Playboy, published her own book on sex, and kissed Britney Spears in a live stage performance, but Madonna tells ABC News' 20/20 she may be through with propelling her celebrity with sex.

Watch the full Madonna interview on 20/20 Friday night at 10 p.m. and read more excerpts here.

"I did spend at least a decade taking my clothes off and being photographed, saying bad words on TV and that sort of thing. … I don't regret it, but it's just, you know — I mean everybody takes their clothes off now. And then what? You know? And then what?"

After two decades as one of the most controversial and famous women in the world, the queen of re-invention is rethinking her private life as well as her public life.

After a string of stormy affairs and a failed marriage to actor Sean Penn, Madonna married filmmaker Guy Ritchie in 2000. The couple have one child together, 4-year-old Rocco. And Madonna has a daughter from a relationship with her former trainer Carlos Leon.

"I just ripped through relationships, in a willy-nilly, completely selfish, what's in it for me? OK, this isn't serving me anymore. I'm out of here. You know what I mean?"

These days, Madonna says she's happily settled into married life and motherhood and seems to be putting family before fame.

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