Little Caesars debuts 'Webberoni Pizza' in collaboration with 'Spider-Man: Brand New Day'
Popular pizza chain Little Caesars is getting in on the "Spider-Man" excitement with a brand-new menu item.
The company announced Monday that it is teaming up with Sony Pictures' "Spider-Man: Brand New Day" to launch a "Webberoni Pizza," which is "inspired by Spider-Man's iconic web-slinging superpowers," according to a press release.
The new menu item features "a 'web' of shredded pepperoni and toasted cheeses on top," the press release states.
Little Caesars said the pizza, which comes with a two-cheese blend, is now available for purchase at participating Little Caesars locations for $8.99.
"Customers can also create their own 'webbed' pizzas by adding a 'web' of shredded pepperoni and toasted cheeses to any pizza for an additional cost (online only)," it added.
In addition to the new Webberoni Pizza, Little Caesars will be serving up its pizzas in "Spider-Man" inspired boxes, and starting July 6, every in-store and online purchase of a Webberoni Pizza will include an "exclusive poster."
"There will be three limited-edition poster designs that refresh weekly at each participating Little Caesars location, so fans will have a chance to collect them all while supplies last," the company said.
The pizza chain is partnering with Spider-Man outside of its restaurant locations as well.
On June 27, Little Caesars will host a pop-up experience in New York City at in Brooklyn's Greenpoint Terminal Warehouse, which will feature "a replica of Peter Parker's apartment that fans can explore, take photos, search for special Spider-Man and Peter Parker details, and enjoy the new Webberoni Pizza."
"Spider-Man: Brand New Day" is directed by Destin Daniel Cretton and stars Tom Holland as the titular web-slinger. The film also stars Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo, with appearances by Marvin Jones III, Liza Colón-Zayas, Zabryna Guevara and more.
"Fighting crime full-time as Spider-Man in a world that doesn't remember him -- and the pressure of seeing his old friends move on without him -- sparks a change in Peter he may not have the power to control," a synopsis for the film reads. "But that transformation might also be the only thing that can stop a shocking new threat to the city and those he loves -- a powerful villain no one can even see."
The synopsis adds, "The world may have forgotten Peter Parker, but he hasn’t forgotten them."
"Spider-Man: Brand New Day" is produced by Columbia Pictures, Marvel Studios, and Pascal Pictures, and is distributed by Sony Pictures. Louis D'Esposito and David Cain serve as executive producers on the film, which is based on comic book characters created by Stan Lee and Steve Ditko.
The film hits theaters July 31.
The Walt Disney Co. is the parent company of Marvel Studios and ABC News.
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