The bag charm trend is here to stay! Shop top picks to wear and gift this season

Shop top bag charm picks for this season
Shop top bag charm picks for this season
Lands' End, Urban Outfitters, Anthropologie, Patricia Nash Designs,
ByKelsey Legg
November 18, 2025, 8:23 AM

Love it or hate it, the bag charm trend is here to stay. And with myriad ways to wear the trend while customizing it to your own taste, why not have a little fun dressing up your favorite purse?

Below, we've assembled a list of cute and chic charms to browse so you can bring home and clip on your own token of personalization. Maybe you're a plush collector who already owns plenty of Labubus -- try another of Pop Mart's hits like the Teletubbies blind box series, or venture out with a Baby Three charm that's so cute you'll scream.

Put a bag on your bag with tiny totes from Bogg, lululemon or Lands' End, or go the grown-up route with a leather rose charm from Patricia Nash.

Whether you're picking up one of these charms for yourself or to gift to your favorite fashion lover this holiday season, keep reading to see our favorite bag charms of the moment.

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Urban Outfitters

Baby Three De-Lovely Series Blind Box Plushie Keychain

For cute plush lovers, it's hard to get any cuter than the Baby Three series, featuring a collection of baby-faced sweeties in a variety of fun costumes with fully poseable eyes, so you can decide their gaze for the day while clipping them on.
  • $32.00
  • Urban Outfitters
Kate Spade

One In A Million Fries Charm

Cheeky, adorable and as irresistible as its real-life counterpart, these golden french fries are a must-have for any connoisseur.
  • $40.00
  • Kate Spade
40% off
Land's End

Micro Canvas Tote Charm

Love your Land's End tote? Get it its own tote and have one of the cutest minis out there with this adorable charm.
  • $11.97
  • $19.95
  • Land's End
Urban Outfitters

POP MART Teletubbies Say Hello Series Blind Box Plushie Keychain

Incredibly nostalgic for fans of a certain age, the Teletubbies charms are yet another home run for the architects of the Labubu craze, Pop Mart.
  • $24.00
  • Urban Outfitters
Patricia Nash

Laced Rose Bag Charm Laser Lace Burnished Leather

For a sophisticated take on the bag charm trend, try a gorgeous pair of dangling, oxblood leather roses from Patricia Nash. And if the color isn't to your liking, the brand offers black, cream and multi-print options as well.
  • $69.00
  • Patricia Nash
Bogg

Tiny Tote Keychain

Bogg makes incredibly convenient, spill-proof, freestanding bags that moms everywhere adore. This year, treat yourself or your favorite collector to one of these too-cute tiny totes in a variety of seasonal prints or year-round colors -- at just $12, you can pick up a few.
  • $12.00
  • Bogg
Target

Cozy Alpine Teddy Bear Bag Charm

Nothing could be cuter than this tiny teddy ready for his day on the slopes.
  • $10.00
  • Target
lululemon

Everywhere Backpack Nano

For the lululemon obsessed, this is the perfect bag accessory or stocking stuffer under $30 that's also functional. It comes in four different colorways, so you can best match it to your personal style.
  • $28.00
  • lululemon
Anthropologie

Faux Fur Heart Bag Charm

Add texture and glamour to your purse with a faux fur heart from Anthropologie.
  • $38.00
  • Anthropologie
Vera Bradley

Classic Mini Bear Bag Charm Roasted Pecan in Faux leather

Cute and functional, this tiny bear can hold AirTags, earplugs, change or other small goods while looking adorable dangling from your favorite bag.
  • $45.00
  • Vera Bradley
19% off
Saks Fifth Avenue

Maison de Sabre The Sabrémoji Hello Kitty Charm

Hello Kitty devotees need this high-end leather charm featuring their favorite little gal right now. She's even crafted from responsibly sourced leather!
  • $71.20
  • $89.00
  • Saks Fifth Avenue
8% off
QVC

Anushcka Painted Leather Bag Charm - Keycharms

Painted leather charms offer a chic accessory to attach to your designer bag, especially when they come in the whimsical shape of a butterfly.
  • $30.98
  • $34.00
  • QVC

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