Beauty this week: New launches and sales to shop on makeup, perfume and more

Beauty launches and sales to shop this week
Beauty launches and sales to shop this week
Ulta Beauty, Sephora, Amazon, Adobe
May 4, 2026, 2:30 PM

From noteworthy sales to exciting new launches, we've consistently got our eye on all of the latest and greatest in beauty here at "GMA."

Each week, we'll highlight what you need to know and shop from beauty brands offering everything from skin care and makeup to fragrance and hair care, providing a space where you can shop all of our favorite finds.

This week, we're focusing on a few newer launches: a banana split-inspired scent from cult fragrance faves Juliette Has A Gun, a new line of hair care from the much-loved Dry Bar, and new and already bestselling body milk and other goods from Maëlys.

In addition, we're highlighting several discounts such as top picks from Amazon's Summer Beauty Event -- on now through May 10 -- plus other top picks you'll want to stock up on now.

Shop it all below!

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New and notable

  • Launched in March but created with summer in mind, Juliette Has A Gun's latest perfume, Banana Rush, is a delectably sweet way to jazz up your fragrance collection this season. The first spray gives the impression of diving headfirst into a banana split, thanks to top notes of banana with a hint of maple syrup, before the spice and coconut notes emerge for a warm, sensual profile. Travel sizes start at $34 for those who want to try it out before investing in the full size, available now via Sephora.
  • Hair care brand Dry Bar recently launched its Detox Reset line featuring a pre-shampoo treatment, clarifying shampoo, a scalp and hair treatment mask, a soothing scalp treatment, and more meant to boost your overall scalp health in order to promote strong and healthy hair without added buildup.
  • Skin care brand Maëlys has added a new firming formula to its roster with the launch of the GET-UP Daily Toning Body Milk, a lightweight, lightly scented serum specifically designed with GLP-1 users in mind who may be dealing with loose or sagging skin post-weight loss. You'll notice an immediate and long-lasting boost in hydration, while continued use may help reduce wrinkles and increase overall firmness. Compound results by layering the body milk with GET-DREAMY Overnight Toning Body Whip before bed.

Beauty sales to shop this week

As mentioned above, the Amazon Summer Beauty Event is in full swing, so head over to our main coverage on that to save big on all your favorites.

Below, find a selection of top picks from that sale, plus a couple from other sale events and discount sections in the beauty sphere.

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