Popular men's fragrances for Valentine's Day: Scents from Sephora, Macy's and more

Popular picks from Versace, Tom Ford and more to help you smell great.

February 9, 2026, 2:53 PM
Shop men's fragrance for every budget
Shop men's fragrance for every budget
Macy's, Amazon, Bath & Body Works, Adobe

Men's fragrances are more popular than ever, especially with Valentine's Day ahead, offering the chance to give your favorite guy a scent that makes him feel great.

Below, we've compiled a list of recent bestsellers and classic fragrances for men, from designer colognes that smell like a million bucks to lighter, more affordable body sprays for spritzing on every day.

Tom Ford's Oud Wood made the cut thanks to a heady blend of oud, sandalwood and vetiver that settles in with amber-infused warmth, while Azzaro's Most Wanted is spicy, sensual and perfect for date night.

Clean and classic body sprays like our picks from Axe and Bath & Body Works offer a lighter touch, with notes of cherry, black cardamom and vanilla, flipping the script on what to expect from a masculine scent profile.

And for those who don't want to decide on one scent, we've thrown in some popular samplers that let him try out several new fragrances and body products before investing in a larger bottle -- the Sephora pick (available for in-store pickup pending availability in your area) even offers a voucher for a full size so you can bring home your favorite after trying out a few.

Keep reading to shop these picks and more of our favorite colognes, parfums and more for men.

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Men's fragrance samplers

While not exclusively comprised of fragrance, the Jack Black collection is a fanastic way to introduce scent layering through the use of body products during his get-ready routine. Discotheque's Discovery Set is a popular gift for all genders, combining the sleek aesthetic of an all-night party with fresh and unique fragrances for anyone who thinks (and smells) outside the box.

Discotheque Fragrances

The Discovery Set

  • $40.00
  • Discotheque Fragrances
Amazon

Jack Black Body & Hair Cleanser Collection Set for Men - Mens Body Wash Travel Size

  • $12.00
  • Amazon
Nordstrom

Le Labo Holiday Fragrance Discovery Set

  • $90.00
  • Nordstrom

Men's fragrance body sprays under $50

For a traditionally rugged, ultra-masculine scent on a budget, pick up a bottle of Tru Western in the brand's Yellowstone or Leather No. 2 scents. Or go sweeter with PHLUR's Vanilla Smoke or an Axe deodorant spray in Fruity Cherry.

Amazon

Leather No. 2 by Tru Western, Vintage Label Small Batch, 3.4 fl oz

  • $50.00
  • Amazon
Walmart

Tru Western Yellowstone Mini Eau de Cologne, Ride, 1oz

  • $24.97
  • Walmart
Amazon

PHLUR Vanilla Smoke Body Mist

  • $38.00
  • Amazon
Nordstrom

SALT & STONE Body Fragrance Mist

  • $45.00
  • Nordstrom
Walmart

Axe Deodorant Body Spray for Men Fruity Cherry Spritz Aluminum Free, 4 oz

  • $7.98
  • Walmart
Amazon

Cremo Cologne For Men - Spice & Black Vanilla Mens Cologne Spray

  • $22.96
  • Amazon

Men's luxury fragrance

When it comes to fragrance, you can spend as much as you want to on high-end cologne, parfum and more. Try one of these surefire hits like Chanel's classic Bleu de Chanel or Versace Eros for a scent that's sure to please.

Sephora

CHANEL BLEU DE CHANEL PARFUM

  • $168.00
  • Sephora
Sephora

Prada Paradigme Eau de Parfum with Bergamot

  • $165.00
  • Sephora
Macy's

Versace Eros Eau De Toilette

  • $94.00
  • Macy's
Nordstrom

Jo Malone London Wood Sage & Sea Salt Cologne, 1oz

  • $92.00
  • Nordstrom
Macy's

Tom Ford Private Blend Oud Wood Eau de Parfum, 1.7oz

  • $300.00
  • Macy's
Nordstrom

Le Labo Santal 33 Eau de Parfum

  • $240.00 - $340.00
  • Nordstrom
Sephora

Yves Saint Lauren MYSLF Eau de Parfum with Fresh Accord & Warm Woods

  • $165.00
  • Sephora
-4% off
Amazon

Azzaro The Most Wanted Parfum - Intense Mens Cologne

  • $145.00
  • $140.00
  • Amazon

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