Good Housekeeping's 2025 Toy Awards: Top holiday gifts to know and shop
Shop these expert-tested toys kids love, from babies to tweens.
Good Housekeeping is sharing its 2025 Toy Awards just in time for holiday shopping.
The annual list highlights the hottest toys of the holiday season, chosen by the experts at the Good Housekeeping, including Lexie Sachs, executive director of strategy and operations.
After months of lab testing and feedback from more than 250 kids, the team narrowed it down to 88 winners for babies through tweens.
From educational playsets to trending characters, these toys are the must-have gifts of the year. Check them out below.
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Babies
This expert-designed play kit grows with your child, offering stage-based toys for learning, creativity and fun.
Toddlers
These Melissa & Doug Blockables play sets with interlocking blocks inspire open-ended play and hands-on learning.
Preschoolers
Kids can join Marshall and the crew from Paw Patrol on a daring mission with this interactive fire rescue playset.
These sturdy, colorful beams help kids improve coordination and balance while having fun.
B. toys Balance Beams – Balance & Groove Set Balance Board with Music & Lights
- $49.99
- Target
Kids
Packed with accessories and surprises, this iconic Barbie camper transforms playtime into endless imaginary road trip adventures.
These magnetic tiles spark creativity, letting kids design, build and explore endless structures.
MAGNA-TILES® microMAGS Travel Set Deluxe 55-Piece Magnetic Construction Set, The Original Magnetic Building Brand
- $27.99
- $39.99
- Walmart
