Marc Jacobs Beauty is back: Shop top picks before they sell out

Marc Jacobs Beauty is back! Shop 'GMA' editor picks here
Marc Jacobs Beauty is back! Shop 'GMA' editor picks here
Sephora, Adobe
June 1, 2026, 3:29 PM

Have you heard the good news? Marc Jacobs Beauty is back!

Fans of the legendary designer and his whimsical, punk, off-kilter designs have been buzzing since the recent announcement that the Marc Jacobs Beauty brand would be making a triumphant return after a five-year hiatus. Starting Monday, June 1, you can shop the all-new cream blush sticks, soft shine lipsticks, volumizing mascara and so much more.

The line's return is part of a larger trend away from the minimal "clean girl" aesthetic that dominated beauty cycles over the past several years. Jacobs chose to dole out everything from colorful eyeshadows to multidimensional gel highlighters with this first drop, solidifying the broader shift toward fun, bold looks as we move into the latter part of the 2020s.

"I think about beauty the way I think about fashion: It's an area for creativity and self-expression," Jacobs said in a press release ahead of the new launch. "Marc Jacobs Beauty represents joy and is a celebration of how we can use makeup to express ourselves through color, through texture, and shape."

Some favorites that immediately caught our eye include the Heart On Long-Lasting Soft Shine lipstick, a hydrating formula that runs the gamut from barely there neutrals to rich wine tones, and the Drawn This Way Long Wear Waterproof eyeliner that comes in 21 shades and promises to give you either a pop of color or the grungy look Jacobs has favored at various times throughout his career.

Shop the full collection on Sephora's website now, and keep scrolling to see what we're adding to our cart today!

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