Midsummer beauty faves: Fragrance, body care, hair elixirs, and more for this season and beyond
Amazon, Maria Nila, Target, Adobe
August 3, 2026, 3:24 PM
As summer hits its midpoint, we're leaning on some of our latest beauty favorites to get us through the dog days of heat, humidity, unexpected rainstorms and more.
To help you navigate the same, we're rounding up body care, hair care and more products currently helping ease the seasonal strain.
Below, you'll find recent releases and beloved standbys from brands like Aveda, Gold Bond, Native and more. You'll also find brands that might be less familiar but have captured our attention and quickly entered regular rotation, like the delectable and unexpected scents of boutique fragrance brand Fulton & Roark to the esoterically stunning makeup of Rituel de Fille.
Keep reading to learn more so you can discover your next beauty favorite.
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Amazon
Gold Bond Cherry Crush Hydrating Gel Cream, Juicy Cherry Crush Scent, 24-Hour Hydrating Body Lotion with Hyaluronic Acid and Niacinamide, 14 oz.
When it comes to long-lasting, skin-softening hydration on a budget, you can't go wrong with Gold Bond. The brand recently forayed into scented body care for the first time, and we're bowled over by the delicate fruitiness found in the new Hydrating Gel Cream that comes in three scents: Cherry Crush, Island Peach and Vanilla Dream. Make these the second step in your fragrance-building routine, and you'll have the perfect base for smelling delectable for summer and beyond.
- $10.99
- Amazon
46% off
Fulton & Roark
Complete Collection Discovery Set
Fulton & Roark has been one of our favorite perfume discoveries of the past few years. The brand is dedicated to creating uniquely American scents using sustainably sourced ingredients and proprietary processes to create fragrances like none you've ever smelled. The best way to get to know the brand, we think, is to invest in the 20-tester Discovery Set that allows you to mix, match, and play with the brand's lush, genderless aromas on your own before committing to a full-size bottle. Some of our personal favorites include Matia, Devil's Garden and Roark's Cove, but scent is extremely personal, so order this today to discover exactly the fragrance or blend that speaks to you.
- $75.00
- $140.00
- Fulton & Roark
Aveda
Aveda One For All Leave-In Elixir | 25 Benefits Including Hair Hydration, Heat Protection, Frizz Control | For All Hair Types And Texture
When Aveda says "for all hair types and textures," they mean it. "GMA" attended the launch party for this product, where the brand conducted a live styling session on four models with distinct hair types, as well as touch-up stations where we could try the product for ourselves. After that experience and using a bottle at home on a near-daily basis for the past few weeks, we can confidently say it lives up to the hype. Spritz a bit of this on wet hair before heat styling or air drying, and you'll see for yourself the smoothing, protective effect it has on strands that may be parched from summer fun.
- $36.00
- Amazon
Amazon
Panier des Sens Lavender Eau de Toilette for Women, 1.7 fl oz | Light French Perfume For Women
For those who want French sophistication mixed with the calming effects of lavender in their scent, Panier des Sens has the solution. The Provence-based brand employs master perfumers to create its signature scents, including this latest launch that mixes the softness of the famous purple flower with a slightly heady, elegant finish that's great for everyday wear. Make sure to check out the brand's exquisite hand and bar soaps as well, so you can feel instantly transported to France before even leaving your bathroom.
- $45.90
- Amazon
Credo Beauty
Rituel de Fillen Color Nectar Pigment Balm
Rituel de Fille is a makeup brand for those who appreciate true artistry, and the Color Nectar Pigment Balm is, in our opinion, one of the brand's best launches to date. The brand sent the shade "Moth" for us to try for ourselves, and the creamy, beautifully blendable and buildable coverage and tone is the ideal product for creating that perfect sunkissed look when you use a brush or your fingers to dab it on cheekbones, across the bridge of the nose, and on the high points of the forehead.
- $26.00
- Credo Beauty
Target
Cremo Italian Bergamot Body Wash - 16 fl oz
This body wash is technically for men, but the profile -- rich, layered and inspired by fine fragrance -- is a phenomenal base when building your own unique scent for the day. It's a beautifully balanced formula for a thorough cleansing that doesn't dry you out, and it's nice to have something in the shower couples can both enjoy using.
- $10.99
- Target
Sephora
Clarins DOUBLE SERUM Eye Brightening & Depuffing Anti-Aging Concentrate
Summer can be harsh on skin, so keeping it moisturized is key -- but no one wants to feel weighed down by heavy products. This new Clarins DOUBLE SERUM for eyes captures the ideal way to hydrate and brighten the delicate eye area, offering a plump, hydrated look without threatening to pill, feel greasy or lead to smeared mascara by lunchtime. It's especially good for mature skin, as it increases plumpness to fend off dark circles and sagging. The puffiness that may come with a little late-night partying when the weather is nice is no match for this serum's ability to de-puff eye bags.
- $86.00
- Sephora
Target
fine'ry. Eau de Parfum Women's Perfume - Pistachio Please - 2 fl oz
Sweet, nutty and reminiscent of an ice cream cone on a hot summer day, this light scent is perfect for the gourmand-loving perfume enthusiast who wants to smell like a whisper of sugar wafting by. We love layering it with other vanilla- or milk-based scents for added impact, but it wears just as beautifully on its own, too!
- $32.49
- Target
Maria Nila
Maria Nila Texture Spray
The last thing you want on a hot, sticky day is an even stickier hairspray. That's where Maria Nila's Texture Spray comes in: Spray this on dry hair to give it a bit of grit and hold in place of traditional hair sprays. It's also perfect for adding volume to fine strands, and curled or tousled styles are sure to stay all day thanks to the increased malleability you'll get with a few quick sprays of this miracle worker.
- $33.50
- Maria Nila
10% off
Walmart
Native Body Wash, Sweet Peach & Nectar, Sulfate Free, for Women & Men, 18 fl oz
Sensitive skin can be prone to even more irritation in the summer thanks to sun, sand, chlorine and any number of other common irritants working against you while you try to enjoy the warmth. To keep your skin fresh and clean without disrupting its natural barrier or evoking a reaction from harsh ingredients, try Native's Sweet Peach & Nectar body wash that offers a refreshing lather in the shower, and enjoy still being able to indulge with a bit of natural, fruity scent.
- $9.87
- $10.97
- Walmart
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