New in beauty: Fragrance from Max Mara and Prada, AORA lip serum, and more

Headlines from ABC News Live
Sephora, Ulta Beauty, Glaze Hair, Adobe
September 1, 2026, 5:48 PM

When it comes to beauty, the editors here at "GMA" regularly keep our eyes peeled for the latest and greatest across makeup, skin care, fragrance, hair care and more.

This week's new launches run the gamut from a nourishing, high-shine gloss treatment you can use at home to a devilishly tempting fragrance that will have you smelling your best this fall.

Below those launches and plenty more, you'll find some of our top picks for discounted beauty this week.

Happy shopping!

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New and notable beauty launches

  • Glaze Supergloss, the at-home hair gloss that gives you rich, luscious shine and a hint of color while deep conditioning your mane, just launched its latest shade: Raven Black. Pick up a bottle to deepen your strands for fall and enjoy the results for up to 10 washes between applications.
  • We fell in love with AORA when it hit Sephora shelves earlier this year, and now the brand is offering a clear version of its lip serum that comes with the cutest bag charm we've seen in ages, a handmade, metallic silver leather chili pepper. Get yours while you can!
  • Prada's latest launch in the fragrance world is Paradoxe Sweet Chemistry Eau de Parfum, a fruity floral with a campaign starring Zendaya. Key notes include blackcurrant syrup, neroli milk, and orange blossom absolute, offering a creamy, easy-to-wear option for every season.
  • Fall lovers, rejoice! Goat milk-based skin care brand Dionis has launched its seasonal scents, including scrumptious-smelling options like Caramel Pumpkin Spice, Toasted Vanilla Chai and Apple Butterscotch. Give yourself the gift of sweet, smooth skin this season or stock up ahead of the holidays for a treat everyone will love to open.
  • Max Mara Le Parfum, available now at Ulta, is a sensual, long-wearing fragrance you'll fall in love with for autumn. A rich, woody floral, you'll find notes of tuberose, sandalwood and cedarwood robed in addictive vanilla for the perfect cool-weather gourmand.
  • For those who prefer a spicier, more daring fragrance: Luxury perfumers Ex Nihilo just launched Demon Dancer Eau de Parfum, a scent described as raw, sensual and ritualistic. Notes include rhubarb, bergamot, peppermint, blackcurrant and a musky tonka bean base for an intense experience inspired by dance.
  • Danessa Myricks' latest innovation in the makeup space is the GlossWork 4D Ultra Shine Plumping Lip Gloss, a high-shine treatment that plumps your pout and fills in fine lines with a hint of color so you can use and reapply throughout the day for increased volume instantly and over time.
  • In case you missed it: Hair tool brand Wet Brush partnered with Hill House on a delectably sweet collection of brushes, hair clips, scrunchies and more that add just the right amount of girly flair to your casual looks.

Beauty sales to shop this week

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