Selena Gomez's Rare Beauty launches new liquid contour for a natural sculpt

Selena Gomez appears in an ad for Rare Beauty’s new Soft Pinch Liquid Contour, available in seven shades.
Selena Gomez appears in an ad for Rare Beauty’s new Soft Pinch Liquid Contour, available in seven shades.
Rare Beauty
January 23, 2025, 8:44 AM

Selena Gomez's Rare Beauty has just introduced the newest addition to its collection of makeup, skin care and more: the Rare Beauty Soft Pinch Liquid Contour.

Much like the Soft Pinch Liquid Blush, this liquid contour boasts an easy-to-blend, airy formula made to last.

"I love contouring with this because it's so easy. It's pigmented, blends easily, and gives a naturally sculpted look," Gomez said in a statement.

The contour is available in seven neutral and cool-toned shades: Gentle, Mellow, Solace, Serene, Tranquil, Peaceful and Sublime.

Selena Gomez appears in an ad for Rare Beauty’s new Soft Pinch Liquid Contour, available in seven shades.
Rare Beauty

"Remember, one dot goes a long way," Rare Beauty wrote in a caption on Instagram.

You can shop the Soft Pinch Liquid Contour below!

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