ABC’s “The View” Ranks No. 1 in Total Viewers for the 2nd Consecutive Week Tripling Its Lead Over “The Talk” Week to Week
— -- Ratings Report for ABC’s “The View”
For the Week of February 8, 2016
ABC’s “The View” Ranks No. 1 in Total Viewers for the 2nd Consecutive Week Tripling Its Lead Over “The Talk” Week to Week
“The View” Sees Gains in All Key Demos Over Previous Week Scoring
Its Most- Watched Week in Nearly a Year
"The View" Outdelivers Its November Sweep Performance
Across the Board in All 6 Weeks of 2016
ABC’s “The View” ranked No. 1 in Total Viewers(2.974 million) for the 2nd week in a row during the week of February 8, 2016, based on Live + Same Day Data from Nielsen Media Research. “The View” led CBS’ “The Talk” (2.904 million) by 70,000. “The View” more than tripled its lead over “The Talk” week to week (+268% - 70,000 vs. 19,000 for w/o 2/1/16).
In addition, “The View” (433,000) beat “The Talk” (423,000) in Women 18-49(+8,000) for the 4th time in the last 6 weeks.
“The View” turned in across-the-board gains from the previous week(2.824 million, 573,000 and 405,000, respectively, w/o 2/1/16): Total Viewers(+5%), Women 25-54(+6%) and Women 18-49(+7%). In fact, “The View” scored its most-watched week in nearly 1 year – since w/o 2/23/15.
Compared to its performance during the 2015 November Sweep(2.591 million, 526,000 and 388,000, respectively), “The View” out-delivered the month in all key target demos: Total Viewers(+383,000), Women 25-54(+83,000) and Women 18-49 (+45,000). In fact, “The View” hasoutdelivered its November Sweep performance across the board in all 6 weeks of 2016.
Week of February 8, 2016:
PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC “THE VIEW” 2,974,000 609,000/1.0 433,000/0.7
CBS “THE TALK” 2,904,000 626,000/1.0 425,000/0.7
Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 2/8/16, 2/1/16 and 2/9/15. Most Current: 2015-2016 Season (9/21/15 – 2/4/16) and 2014-2015 Season (9/22/14 – 2/15/15). Most Current: November 2015 Sweep (10/29-11/25/15). Averages based on regular telecasts.
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