Marc Jacobs debuts slouchy-chic Scene Bag with campaign featuring Rachel Sennott
Sculptural, slouchy bags are trending and Marc Jacobs new campaign proves it.
If you've ever felt like fashion campaigns were all starting to blur together, Marc Jacobs is making a case to change the narrative -- literally.
The brand launched a pre-fall 2026 campaign called "The Scene," a scripted micro-drama starring and written by Rachel Sennott, set in New York City.
Beyond the standalone campaign, the launch is part of a larger debut of a social-first storytelling platform dubbed "Question Marc," designed to roll out in episodic, bingeable content.
At the center of the campaign is the Marc Jacobs Scene Bag, which taps directly into one of the biggest accessory and bag trends defining this year and the seasons ahead: oversized, slouchy silhouettes that feel intentionally undone -- the idea of perfectly messy chic that balances high-end luxury with functionality.
In recent years, there has been a move away from rigid, logo heavy structure and toward pieces that feel more lived in, versatile and personal. The Scene Bag will get you there with ease with its oversized hardware, smooth leather finish, and simple, timeless silhouette.
Shop the bag and other picks below.
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