Bowers & Wilkins revamps its best headphones and earbuds with stylish new colors

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There's a reason Bowers & Wilkins pops up every time we mention headphones here at "Good Morning America" -- they might be the best you'll ever own.

The British heritage audio brand continues to churn out top-notch, luxury audio products for under $1,000, and they're doing so with some of the most beautiful styles you'll find -- just ask brand spokesperson David Beckham, who has said of his choice to work with Bowers & Wilkins, "For me, performance and design are equally important. I need my headphones to look as good as they sound."

With the launch of five fresh colorways across three hero products, that mix of style and audiophile-level sound is yours for the taking.

New Px8 S2 colors: Pearl Blue and Midnight Blue

First up in the new lineup is Px8 S2, the brand's top-of-the-line, over-ear headphones that offer the best noise cancellation, connectivity, and sonic range that casual and serious listeners alike will covet. Midnight Blue and Pearl Blue are the two new options to shop here, both of which have sleek metal detailing, a matching storage case, and are "the best headphones we've ever made, with every core element reimagined to deliver no-holds-barred performance," per the brand.

After months of personally wearing these for hours on end in the ABC News offices, we can vouch for their immaculate quality and much-improved comfort (even when wearing glasses!), making them a worthy investment at the $799 price point. Consider these for extra special gifting occasions, or just know you're getting a fantastic accessory that will impress serious music fans when wearing.

New Px7 S3 color: Vintage Maroon

Deep purple-tinged reds add instant sophistication to any look, especially when you consider the coming months as we shift into fall fashion. If you're looking to introduce a bit of maroon to your daily accessories, try Bowers & Wilkins next-best over-ear: The Px7 S3.

With just as much playback time between charges (30 hours), high-performance audio that offers a true-to-studio sound, and lossless Bluetooth connectivity, these headphones clock in under $500 for a top-notch product at a slightly lower investment cost. Fabric covers replace the leather for cost efficiency, and you get a cellulose driver in place of the carbon of the higher cost model.

New Pi8 earbuds colors: Pale Mauve and Dark Burgundy

For those who prefer earbuds or like to keep a pair in your listening rotation for space and convenience, the Pi8 are at top-of-the-line with reference audio (meaning the truest-to-recording experience possible), 30 hours of playtime, bespoke active noise-canceling, 6.5 hours of playback with ANC on for each earbud, and two beautiful new colors to choose from.

The Dark Burgundy shade scratches the fall fashion itch we mentioned above, while the Pale Mauve works as a perfect neutral that compliments any look. In addition to the incredible dynamic range and timbre found less often in an earbud, these are also ergonomically designed and come with four tips for the perfect fit every time.

Learn even more about these products and more on Bowers & Wilkins' website.