Tommy Hilfiger launches Freedom, brand's 1st prestige fragrance in over a decade
See the campaign for the new scent starring Camila Cabello.
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Tommy Hilfiger is back with the brand's first prestige fragrance launch in over a decade, Freedom, and fronting the campaign is Grammy-nominated singer Camila Cabello.
Encased in a sophisticated bottle that calls to mind Tommy Hilfiger fashion, this new scent features a juicy top note of sparkling lychee before settling into a warmer depth of magnolia blossom and a base of vanilla blue.
"GMA" received a bottle of Freedom to try, and we can report it is a balanced, never overpowering scent for women who enjoy a fresh, youthful scent.
Freedom is fantastic for daily, year-round wear with an especially relevant feel for fall thanks to its amber accord.
Created by Master Perfumer Honorine Blanc and Perfumer Alexandra Monet, Freedom is available now today on Amazon.com and on the Tommy Hilfiger website.
Prices range from $29 for a 10mL travel size to $99 for the full 3.4 ounce size.
"I’ve always found Tommy Hilfiger to be classic and timeless," Cabello said in a statement about Freedom. "I’m honored to be part of this fragrance campaign, which celebrates expressing yourself authentically and living completely in the moment. It embraces individuality in a way that feels honest, effortless and real."
Hilfiger said his brand's new women's fragrance is a "celebration of where we've come from and where we're going next."
"Launching our first new prestige women's fragrance in over a decade is a very special moment for our brand," the designer said in a statement. Since introducing our first perfume in 1996, we've always seen scent as another way to express the optimistic Tommy Hilfiger spirit."