John Legend's skin care brand for 'melanin-rich skin' launches on Amazon

John Legend says music might not solve the world’s problems but it can inspire hope
Loved01
February 22, 2024, 3:52 PM
February 22, 2024, 3:52 PM

John Legend's skin care line, Loved01, is officially available on the Amazon Beauty Store.

The award-winning singer-songwriter launched Loved01 last year.

Products from Loved01 founded by John Legend.
Loved01

Formulated in partnership with dermatologist Dr. Naana Boakye, the line was made to treat "melanin-rich skin," according to Legend.

"Our mission is to celebrate melanin-rich skin and provide the love, care, and attention it deserves," he said in a press release.

The unisex line offers face and body products, including a toning mist, shave cream and exfoliating cleanser.

"We hope to help democratize the beauty space by offering high-quality products at an accessible price point. Everyone deserves to be seen, represented and provided with the tools to love themselves, starting with healthy skin," Legend added.

Products that were previously available at Walmart are shoppable now on Amazon. Scroll down to shop our picks.

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Editor's note: This story was originally published on January 18, 2023.

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