International World Cup fans visiting the U.S. have gone crazy for ranch, the quintessential American salad dressing and dip, prompting some to even attempt to bring the creamy condiment abroad.
"EUROPE WE NEED RANCH ASAP," one Swedish fan wrote in a now-viral post on X earlier this month.
Responding to another X user who commented on her post, the Swedish fan added that the experience of trying ranch dressing for the first time had become "a core memory."
The newfound enthusiasm for classic ranch even prompted the Transportation Security Administration to remind travelers of the agency's liquids rule, and to pack any ranch dressing bottles in checked bags instead of carry-on luggage before a flight.
"Are you kicking around the idea of flying home with your favorite dip? If you’re traveling within the U.S., make sure to keep your carry-on sauces to 3.4oz or less and place any larger containers in your checked bags," the agency wrote in part in the caption of a June 16 Instagram post.
The condiment has become so popular with international tourists that food giant Kraft, one of the many companies that produces ranch dressing, announced on social media last week that it was working on a "TSA-compliant" ranch product with dressing packets in clear, quart-sized bags that could be brought aboard a plane in carry-on luggage.
Kraft told ABC News it doesn't have a time frame on the product's release for now.
"It has been incredible to see so many fans discovering one of America's favorite condiments -- ranch!" Jen Slack, senior brand manager at Kraft Heinz, said in a statement to ABC News. "As an iconic American ranch brand that has been around for more than 120 years, we jumped into action to meet the moment with a TSA-compliant option that provides our beloved Kraft Ranch and a creative solution to the travel woes at scale."
Another ranch maker, Hidden Valley, has also reminded ranch fans new and old that it offers ranch seasoning in powder form, meaning its non-liquid ranch packets are automatically compliant with TSA rules.
"We've loved seeing soccer fans from all over discover Hidden Valley Ranch for the first time and have had fun joining the conversation on social, including sharing that our Hidden Valley Ranch Seasoning packets are TSA compliant and perfect for bringing a little ranch home," Stacy Stokes, vice president of marketing at Hidden Valley Ranch, told ABC News in a statement.
"We're building on that momentum with sampling activations in Atlanta, Los Angeles, New York/New Jersey, Dallas and Miami, where fans can pick up our restaurant-style Ranch packets to enjoy long after the match," Stokes added.
The UPS Store is also getting in on the action, introducing a "Ship and Dip at The UPS Store" promotion where customers can get a 20% discount at its store locations on packing services.
"We know all too well that travelers often discover something they want to keep and remember, and we're glad to play a small role in helping them get those memories home. We've seen people ship all kinds of items over the years, but ranch dressing might be one of the most fun," Michelle Van Slyke, senior vice president of marketing and sales at The UPS Store, said in a statement.
Aside from ranch dressing, World Cup fans are also embracing many other quintessentially American foods and sharing their excitement and awe on social media at everyday American things, as well as daily life across the 50 states, including complimentary ice, 24-hour stores and friendly American hospitality.
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